Place Appeal


Attract Tourists, Investment & Creative Migrants

Learn How to Market Local Cultural Experiences
& Cultivate Local Resources

Develop the Exceptional, Odd or Excellent
"Unavailable Elsewhere"


Build Place Appeal -- an Economic Catalyst

The non-competitive face ruin
        -- amidst global opportunity.
Develop your location as a key destination
        Or talent & resources will migrate elsewhere.
Prosper or perish!   Invest now in a brighter future.

 

We offer customized Brandbuilder Strategies:
    . 100 Suggested Improvements
    . Prosperity Strategies & Impediment Analysis
    . Investor Explorer to attract external investment & FDI
    . Education & Internal Marketing to bring local people 'on-side'
    . Local resource & job development to build local constituency
    . Develop, Attract & Retain Talent:  DART
    . How to reposition in the Experience Economy

Developing a locale's competitiveness & appeal requires organizing many private & public stakeholders. It's tough, but it's been done. Learn How before you screw-up...

The web can act as a multi-functional platform. Images of special sights and local events, history, local news, etc., can combined with marketing materials and other information to target specific interest groups (such as tourists, potential new residents or investors, as well as reaching out to existing residents). A robust internet solution allows real time consolidation of new information, available anywhere at minor cost. This is vastly more efficient than any previous methods.

Firms, regions & nations must attract and retain key resources. Like it or not, the world is a global, dynamic market allowing great mobility. Act quickly now, or lose the best you have. Develop human capital. We tailor strategies and innovative services to your competitive goals, helping you attract & retain talent. We help attract tourists, investors and jobs. If you seek conventional advice: buy a book; ask a friend. When hungry for success, when seeking to spark innovative change, contact us.


Destination Marketing
Public Private Partnership



Dr. Bruce Henry Lambert
bruce@reorient.com


Sexy Hometown : Place Appeal